Preheader: Take your pick from our bouquet of charming summer styles. Email marketing best practices to guide your strategy. Prospects who were down the funnel were rather interested in customer testimonials. For instance, do your product CTAs say “Buy Now,” “Shop Now,” or “Learn More”? “Products the celebs are wearing”: Sephora used this celebrity branding and vanity subject line to hit the emotional quotient of readers and make them open the email. Given the rising strategic importance of dynamic content, all brands should be looking to ensure it’s presented in the best possible way and not leave any details to chance. “Is this the hottest career in marketing?”, 12. So long as your brand is prepared to be flexible and forgive inconsistencies, it may not be a big problem. Free (Cool!) 2. A person’s name like  Roger@yourcompany.com will be more acceptable to an individual than just the Company name email. Drop shadows? Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. Vetted by the subject line … First impressions matter, they always have. Preview your emails with images blocked and see if any of your images are missing ALT text with Litmus Checklist. “Email teams should just be able to use everything available in brand guidelines, which tend to include secondary accent colors and nuances of voice and tone. Do you use ALT for icons (if only a single letter)? Rather use simple, delightful catchy language to get their attention. EngageBay - All-in-one marketing, sales, and service software for growing businesses, Email Subject Line – A Defining Parameter, 25 Catchy Email Subject Lines That Have ‘Nailed It’, Steps for Writing Good Email Subject Lines, 17 Powerful Marketing Strategies That You Should Steal in 2020, 25 Best Email Subject Lines To Boost Open Rates in 2020, 8 HubSpot Alternatives You Should Switch To In 2020, What Is a CRM Database and How To Use It The Best Way, 7 Fundamental CRM Metrics That You Should Be Measuring For Success, 10 Best Trigger Email Marketing Campaigns Revealed in 2020, Lead Scoring Model to Close More Deals in an Efficient Way, 1. You can read about how online CRM can aid in better list segmentation here. List the brands you’re featuring at the … According to statistics, emails have the highest return on investment.For every $1 spent on email marketing, there is a return of $32. Among the different marketing strategies, email marketing remains one of the most classic yet the most effective ways to reach prospects, promote your brand, and build relationships. Personalization can happen at various levels. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. Subject line: Collaboration Opportunity with [Brand Name] Hi [First Name], [Your Name] here from [Brand Name] – a [one-liner on your value proposition]. “What They Eat In Prison”, “DO NOT Commit These Instagram Atrocities”: A catchy language always urges the reader to look forward to some interesting stuff. “New Video: (Topic)”: An effective email campaign is not only to increase sales or revenue but also to provide some value to the customers. One effective email subject line strategy involves going ultra-minimalist … Therefore, when it comes to the organization and structure of your email, there are several key points which we will discuss: The subject line - mention the contact’s name! 19. “Marketers leverage a wide array of resources to produce email messages, the majority of those lacking in-depth email production knowledge or experience,” says Lynn Baus, VP of Digital Experience at Shaw + Scott. Try to add numbers and values wherever possible, so that the recipient knows where they stand. Consistency is great, but there’s a lot to be gained from occasionally deviating from your usual creative. Thankfully, more brands are seeing the need to add email-specific content to their style guides, with 18% more brands creating email brand guidelines since 2016. Influencer Marketing is great once you get the hang of how to do it effectively. Your email brand guidelines should clarify how the various images in your emails should be composed and styled.